A creator's price is a base rate set by their follower tier, plus multipliers for usage rights, exclusivity and paid ads that stack on top. The base rate is the smallest number on the invoice. Everything that makes the post work harder is priced on top.
India market estimates, not audited
1
Nano
2
Micro
3
Mid
4
Retainer
Base rate
per post
₹2–10KSmallest reach, highest trust per follower.
per post
₹10–80KThe widest band, so vet hardest here.
per post
₹80K–3LReach starts to rival a paid campaign.
per month
₹60K–5LAn ongoing relationship, not a one-off post.
What moves it
category
Finance ≈2×, tech ≈1.5×, because credible creators there are scarce.
exclusivity
+40% when they can't promote a competitor for a window.
usage rights
+30–50% when you reuse the content in your own channels.
amplification
+25–100% when the post runs as a paid ad.
same post, fully licensed 2.4×
Before you pay
Two checks that apply to every tier
vetting
Negotiate on the median of the last 10 posts. The mean hides one viral outlier.
the ten-minute test
Read 50 comments. Real sentences about this post: >30% healthy, <10% is a pod.
If a brand wants to run your Reel as an ad, that's a separate licence. Quote it on its own line, usually 25–100% on top.
Watch the video · chapters
Video coming soonUntil then, each chapter below jumps to its part of the board.
FAQ & QUIZ · 1
Negotiate on the mean or the median of recent posts?
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answer
The median of the last 10. One viral outlier artificially bloats the average.
FAQ & QUIZ · 2
What do digital usage rights add to the base rate?
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answer
+30–50%. Permits repurposing the creator's video into brand social channels and ads.
FAQ & QUIZ · 3
Fully licensed, what does the same post cost vs. base?
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answer
About 2.4×: exclusivity (+40%), usage (+40%), and amplification (+60%) stacked.
FAQ & QUIZ · 4
What is an exclusivity multiplier and when is it justified?
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answer
Typically +40%. Justified only if direct competitors are legally barred from deals during the window.
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Rate bands and multipliers are India market estimates, not audited figures, and the same numbers as the "You Rent Trust, Not Reach" board, laid out as a grid.
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